Eazylancer is a digital marketing agency that specializes in helping organizations tell impactful brand stories and make connections through digital-first strategies. Our team is passionate about innovation and creativity, and we strive to bring a fresh perspective to every project. We are trusted by brands to deliver exceptional results and are known for bringing a mix of Generation X and Z solutions to tackle brand problems.
Job Descriptions:
- Develop comprehensive advertising campaign strategies aligned with client objectives, target audience, and budget parameters.
- Plan, launch, and monitor digital ad campaigns across platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and others.
- Manage advertising budgets effectively, optimizing spend to maximize ROI and achieve campaign objectives.
- Collaborate with creative teams to develop engaging ad creatives, including copywriting, design, and multimedia content.
- Utilize audience segmentation and targeting techniques to reach the right audience with relevant messaging.
- Monitor campaign performance metrics, analyze data, and provide actionable insights and recommendations for optimization.
- Conduct A/B tests to optimize ad creative, messaging, targeting, and bidding strategies for continuous improvement.
- Serve as the primary point of contact for clients, providing regular updates, performance reports, and strategic recommendations.
- Stay abreast of industry trends, best practices, and emerging technologies in digital advertising to ensure campaigns remain innovative and competitive.
- Work closely with cross-functional teams, including account managers, creative teams, and data analysts, to ensure seamless campaign execution and alignment with client goals.
Requirements:
- 3 or more years of experience in digital advertising, with a track record of managing successful campaigns across various platforms.
- In-depth knowledge of digital advertising platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, Twitter Ads, etc. as well other ad buying platforms like Eskimi and Opera
- Strong analytical skills, with the ability to interpret campaign data, identify trends, and make data-driven decisions to optimize performance.
- Excellent communication and presentation skills, with the ability to convey complex concepts and insights to clients and internal stakeholders.
- Proficiency in ad management tools and platforms, such as Google Analytics, Google Tag Manager, Facebook Business Manager, etc.
- Strategic thinking and problem-solving abilities, with a focus on delivering measurable results and driving business growth.
- Detail-oriented approach with strong organizational and project management skills.
- Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field.
Mode of Application
Qualified candidates should send their CVs to precious@macadamsnigeria.com with a cover letter and their portfolio.
Job Location: Ikoyi
Exclusive to Eagles: No
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